A SUCCESSFUL ONLINE WOMAN IN GENEVA TELLS IT LIKE IT IS…
SWISS TONIC - FIONA NICHOLLS
HOW LONG HAVE YOU BEEN IN GENEVA?
I am from Stratford-upon-Avon in the UK and have lived in Geneva for 30 years.
WHAT IS THE ESSENCE OF BUSINESS?
I have created a specialist organic skincare company that is different from other organic brands. I'm hacking the world's best skin care products and using the same powerful ingredients they use (only natural ones) and replacing chemical ingredients with ancient botanicals that have been clinically proven to provide long-lasting results in anti-aging and Charcoal and Dead Sea soap healing skin issues like dry skin, itching, patches and allergies.
I have made it my mission to educate women about the dangers of what they put on their skin and expose the toxic beauty industry in an effort to initiate change.
HOW DID SKIN TONIC MADE?
I started from scratch in 2017, spent the best part of 2 years learning how to set up the business and systems, and formulate and test products with the help of a well-known biochemistry lab. In 2017, I started selling moisturizing soap.
Since I completed my range (serums, body oils, shampoos, scrubs and masks) a year ago, my business has continued to grow and is gaining momentum through word of mouth. Swiss Toniq is now available not only in Switzerland, but also in the US, Canada, Europe and Korea.
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HOW DID YOU GET THE IDEA FOR YOUR BUSINESS?
I have been a show rider, horse trainer and breeder all my life and have represented the UK internationally several times. The last couple of years I started dreaming about doing something else, because in my forties I was physically tired of riding so many horses, competing and bringing foals at night, but I didn't know how to do anything else, and I felt i'm stuck .